Privacy Statement

Personal Information We Collect

Personal information” is information that identifies you as an individual or relates to an identifiable individual.

  • We collect the following Personal Information: Name, email address, postal address, phone number, profile picture, social media ID, and similar contact information and credit card or other payment information. If you choose to provide your payment or credit card information to the Live Culture Co., we will use that information for the purposes for which it was provided; the Live Culture Co. does not store credit card or other payment information.

How We Collect Personal Information

The Live Culture Co. and our service providers collect Personal Information in a variety of ways, including:

  • We collect Personal Information you provide to us over the phone, in email, through a face-to-face conversation, or through online and offline forms such as e-newsletters, surveys, event registration/participation (including volunteering) and advocacy action alerts that you populate.
  • We use third-party postal address, phone number, email address products, and other sources to provide and collect accurate and updated contact information.
  • We collect information from social media platforms and other sources used by you or people with whom you are friends or otherwise connected on social media platforms.

We need to collect Personal Information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to provide the Services. If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Statement.

How the Live Culture Co. Uses Personal Information

The Live Culture Co. and our service providers use Personal Information for legitimate business purposes including:

  • Providing the functionality of the Services and fulfilling your requests
    • Process and respond to inquiries and for the purposes for which you provided the information, such as register or renew you as a donor or supporter, purchase merchandise, or receive information about a project, special event, and service.
    • Respond to your questions and comments.
    • Alert you to administrative information such as information regarding the Services’ features, and changes to our terms, conditions, and policies.

We will do the above to manage our contractual relationship with you and/or to comply with a legal obligation.

  • Providing personalized services.
    • Personalize the content, improve the navigability of the Services, and customize your experience on the Services, including targeted content, offers, and advertising on the Services, or via email or text message.
    • Notify you about special programs, offers, products and services that we believe will be of interest to you, either from the Live Culture Co. or on behalf of our affiliates or other third parties.

We will provide personalized services either with your consent or because we have a legitimate interest.

  • Allowing you to participate in special programs, activities, events, or promotions.
    • Facilitate your participation in sweepstakes, contests, and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose information including your Personal Information.  We suggest that you read any such rules carefully.

We will provide personalized services either with your consent or because we have a legitimate interest.

  • Accomplishing our business purposes.
    • Protect the security or integrity of the Services and the Live Culture Co., such as by protecting against fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
    • Conduct surveys to measure your satisfaction with aspects of the Live Culture Co.’s activities.
    • Analyze data, usage trend identification, promotional campaign development, audit, fraud monitoring or prevention, new product or service development, Services’ enhancement, interaction improvement, or operating and expansion purposes.
    • To enforce our Terms of Use or other program terms.

We use this information to manage our contractual relationship with you, comply with a legal obligation, and/or because we have a legitimate interest.

  • Aggregating and/or anonymizing Personal Information.
    • If we aggregate and anonymize Personal Information the data will no longer be considered Personal Information and we may use it for any purpose.
  • As otherwise described to you at the point of collection.

How the Live Culture Co. Discloses Personal Information

We disclose Personal Information:

  • To our service providers: We disclose the information we collect from you to third parties who perform functions on our behalf such as website hosting, data analysis, payment processing, information technology and related infrastructure provisions, solicitation or acknowledgment of charitable gifts, aggregate analysis and marketing activities as well as professional advisors such as auditors and attorneys.
  • To our affiliates: We share information with our related entities such as affiliates and subsidiaries for the purposes detailed in this Privacy Statement. Our affiliates and their respective locations are listed in this disclosure.
  • To other organizations: We share your information, excluding e-mail address and phone number, with unaffiliated third parties for their own uses. You may choose to opt out as described in “How You Can Control the Collection and Use of Your Information” below.
  • You may elect to disclose Personal Information: If you post information or materials on our message boards, chat, profile pages, blogs, and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public. We urge you to be very careful when deciding to disclose any information on the Services.

Other Uses and Disclosures

We also use and disclose your Personal Information if it would be necessary or appropriate, in ways other than those noted above, especially when we have a legal obligation or legitimate interest to do so.

  • To comply with applicable law:
    • This can include laws outside your country of residence.
  • To respond to requests from public and government authorities:
    • This can include authorities outside your country of residence.
  • To cooperate with law enforcement:
    • For example, when we receive law enforcement requests and orders.
  • For other legal reasons:
    • To enforce our terms and conditions;
    • To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.
  • In connection with a sale or business transaction:
    • In addition, we have legitimate interest to disclose or transfer your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our operations, assets (including in connection with any bankruptcy or similar proceedings).

How We Protect Information

The Live Culture Co. uses a variety of security measures to protect your Personal Information. We employ appropriate and reasonable organizational, electronic, physical, administrative, and technical measures, including encryption, to help safeguard Personal Information from unauthorized access or disclosure.

When we work with other companies to process credit card transactions, those companies also use encryption and other appropriate security measures. However, no transmission or electronic storage of information can be completely secure. If you have reason to believe that your use of the Services or engagement with us is no longer secure, please immediately notify us as described in the “Questions/Contact Information” section below.

Children’s Privacy

This Website is not directed toward children under 13 years of age nor does the Live Culture Co. knowingly collect information from children under 13, and we request that they do not submit any Personal Information through the Services.

Third Party Payment Service

We will use a third-party payment service to process payments made through the Services.  If you wish to make a payment through the Services, your Personal Information will be collected by such third party and not by us, and will be subject to the third party’s privacy statement, rather than this Privacy Statement.  We have no control over, and are not responsible for, this third party’s collection, use and disclosure of your Personal Information.